October 09, 2014

Flip Vision

Description: Flip-up reading glasses
Main Pitch: "Your reading glasses are always there when you need them and not when you don't"
Main Offer: $10 for a pair (choice of 5 magnifications)
Bonus: 2nd pair (just pay a separate fee)
Marketer: Telebrands
Website: www.GetFlipVision.com
Prediction: Unlikely to succeed

I have to go with category history here. I have never known any type of glasses to do well on DRTV except sunglasses.

Telebrands seems to disagree with my assessment. They have tested more eyeglasses than any other marketer (see Joy Readers, Flexy View) and have even apparently acquired projects with which other marketers have failed.

This certainly is an enticingly large category, but large categories are usually crowded categories that are very difficult to break into.

[Spot is also available here.]

No comments:

Post a Comment