August 15, 2014

Shaggy Shower

Description: A handheld shower for dogs
Main Pitch: "The new, convenient way to clean your dog anywhere"
Main Offer: $19.99 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Website: www.ShaggyShower.com
Prediction: Unlikely to succeed

Easier pet bathing has been tried a few different times with no successes so far. IdeaVillage tried the product most similar to this one. It was called Handy Groomer, and it's still on a Sears Web page even though I'm fairly certain it never officially rolled out.

Other attempts include Allstar's Luv-A-Dub (No. 6 in this Weekly Round-Up and Sponge Buddies (No. 9 in this Weekly Round-Up), which featured the "Olate Dogs" from America's Got Talent. Because of this lackluster history and because this product will require installation, I think it's unlikely to take off. But I'm not ready to declare this a bad category until I see some more evidence.

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