August 05, 2014

Pop'emz

Description: Colorful mini suction cups
Main Pitch: "Pop, pop, pop to make amazing eye-popping creations"
Main Offer: $14.95 for set of 500 with mesh bag
Bonus: Double the offer (just pay P&H)
Marketer: Allstar
Producer: Hutton-Miller
Website: www.BuyPopEmz.com
Prediction: Hit!

This has all the elements I've been told make for a good kids' item, including tons of 'play value.' (It reminds me a little of Lite-Brite.)

The inventive, creative commercial is done by the best in the business when it comes to this genre and is flawlessly executed. They even nailed the jingle, which is super-catchy. I'm sure my kids will be singing it around the house any day now!

The only possible reason this won't work: Some unknown variable beyond anyone's control.

1 comment:

  1. If this product was meant to sell on TV, this spot would do it. Kids are fickle.

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