August 05, 2014

Everyday Stonewave Meals

Description: A book of Stone Wave recipes
Main Pitch: "Gourmet ... recipes in minutes"
Main Offer: $10 for one
Bonus: Stone Wave cooker (just pay a separate fee)
Starring: Cathy Mitchell
Marketer: Telebrands
Prediction: N/A

This is a fascinating experiment in brand and retail support, as well as yet another addition to a growing line of Telebrands short-form books (attempt No. 7 after the Montel book and these five).

I give a lot of credit to Telebrands, once again, for leading the field in trying new things. This is the flip side of a common (and certainly justifiable) lament about them. They have introduced many of the industry's best advertising and business ideas ... which were, of course, shamelessly copied by all.

No comments:

Post a Comment