March 03, 2014

Neck Brite

Description: A neck pillow & task light combined
Main Pitch: "Relax your neck and support your vision anywhere, any time"
Main Offer: $14.99 for one (choice of 5 colors)
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Prediction: Unlikely to succeed

This is the Hug Light pitch with an added twist. But adding that twist limits the usefulness of the product. Some of the demos end up looking silly because the pillow aspect is clearly unnecessary.

More to the point, Hug Light became a Siren item that never really took off, and a better version tried later (see No. 3 in this Weekly Round-Up) also flopped. For that reason, I don't think this project is going anywhere.

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