Description: Orthotic insoles
Main Pitch: "Instantly make any high heel more comfortable"
Main Offer: $9.99 for three pairs
Starring: Emma Supple
Beautiful commercial, excellent pitch, great offer. But as I explained again recently (see No. 5 in this Weekly Round-Up), this is a Siren category that has never produced a winner.
Several years ago, I was personally involved in the failure of an insole for high heels called Insolia. So I know of what I write.