March 27, 2014


Description: Orthotic insoles
Main Pitch: "Instantly make any high heel more comfortable"
Main Offer: $9.99 for three pairs
Bonus: None
Starring: Emma Supple
Marketer: Tristar
Prediction: Bomb

Beautiful commercial, excellent pitch, great offer. But as I explained again recently (see No. 5 in this Weekly Round-Up), this is a Siren category that has never produced a winner.

Several years ago, I was personally involved in the failure of an insole for high heels called Insolia. So I know of what I write.

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