March 20, 2014

Weekly Round-Up

  1. Bedder Abs. Pitch: "Get tight, firm abs from the comfort of your own bed." Comments: If you thought "Ab Lounge" was an oxymoron, this concept takes that talent for contradiction to a whole new level! I'd like to believe there's a limit to America's wishful thinking, but something tells me even this pitch won't reach it. [ss]
  3. Bath Bone. Pitch: "Wash and groom your dog without the mess or struggle." Comments: Amateur hour. This is an unexciting, utilitarian product that targets a segment of a segment -- i.e. not the best choice for DRTV. [ss]
  5. Big Button Remote. Pitch: "Large button remote control" is "perfect for seniors and the visual or memory impaired." Comments: The creative is amateurish and the target is too narrow, but I think the stand with the built-in remote finder is pretty neat. This could do well in certain catalogs. [ss]
  7. Bright Eyes Blanket. Pitch: "The super fun blanket with glow in the dark eyes." Comments: This is a cross between Snuggie for Kids and Glow Pets. It's possible kids will love it, but I didn't find it to be super-exciting. [ss]
  9. Olde Amish. Marketer: Telebrands. Pitch: "Cleans and protects in one easy step." Comments: This appears to be a 'fast fail,' which is interesting given Dutch Glow is in the top five of the Jordan Whitney right now, and Telebrands is never afraid of a competition. [ss]

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