March 27, 2014

Strapless Secret

Description: A strapless, backless bra
Main Pitch: "Coverage and security without sacrificing style"
Main Offer: $19.99 for one in nude or black
Bonus: 2nd one (just pay P&H)
Marketer: Ontel
Producer: Hutton-Miller
Prediction: On the fence

Telebrands' Natural Bra was a solid hit of the last decade. An attempt to bring the concept back with a new twist in 2010 flopped, but Tristar has apparently acquired the project and is trying again. It's called Beauty Cups. (My original review is here, and the Web site is here.)

Not sure if this should be considered a duel or what, but the Hutton-Miller commercial is definitely the better of the two. In any case, I like both products and think they have a shot at success, but I also have doubts about the viewer's ability to suspend disbelief and wonder about the availability of similar solutions.

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