March 18, 2014

Big Boss Slice-A-Roo

Description: A slicer
Main Pitch: "Slice, shred and curl fruit and veggies in seconds"
Main Offer: $29.95 for one
Bonus: 2nd one (just pay P&H), Perfect Slicer
Marketer: Emson
Prediction: Unlikely to succeed

This is essentially a deluxe version of Veggetti/Skinny Gourmet at twice the price. Given the crickets I'm hearing from the market on those cheaper items, it doesn't make a lot of sense to pursue this project. But again, Emson appears to operate on a different model than those who focus solely on CPOs.

To be fair to the product, it can do a lot more than its cheaper rivals. The problem is none of those uses seem very appealing. I don't think many people are eating curled apples, and the Tater Tornado treat didn't catch on when Sully tried it.

No, this is pretty much going to sell to people who want to make veggie pasta or stir fry -- that is, the same people who aren't buying Veggetti/Skinny Gourmet in sufficient quantities to make those campaigns successful.

As for the commercial, I'm not loving "Slice-A-Roo can do!" It's one of those forced rhymes I dislike and only serves to increase the cheese factor. Just because Tony Little got away with it ...

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