November 20, 2013

Dueling Veggie Pasta Makers

Skinny Gourmet

Description: A veggie pasta maker
Main Pitch: "Twists fresh vegetables into healthy pasta dishes"
Main Offer: $14.99 for one with fitted cheese grater, recipe book
Bonus: Pop & Peeler (just pay S&H)
Marketer: IdeaVillage
Producer: The Schwartz Group
Prediction: Unlikely to succeed


Main Pitch: "Make mouth-watering zucchini and squash pasta in seconds"
Main Offer: $14.99 for one with recipe book (updated price)
Bonus: Double the offer (just pay P&H), Super Slicer (free)
Marketer: Ontel
Prediction: Unlikely to succeed

I already shared my thoughts about this product in the November issue of Response magazine, so I won't have much to add here. I have no comment on the two brothers dueling as this has become fairly common: We had Dueling Plush Lights earlier this year, Dueling Pillows last year and dueling ceramic pans the year before that.

I will say that IdeaVillage is a little late to this party -- although I do like their commercial a bit better. I am not sure who would win a battle at retail between these two, if it came to that, but I think the point is moot given that neither is likely to roll out.

I should also add one positive note about the product that didn't occur to me earlier: This vegetable pasta is said to be "gluten free," and I know that has become a popular dietary requirement. I don't think it's enough to make this one a winner, but it could help the CPO a bit.

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