November 21, 2013

Weekly Roundup

  1. Lobe Magic. Starring: Taylor Baldwin. Pitch: "The instant solution for heavy earrings and damaged lobes." Comments: This is an old Telebrands' item originally called Ear Lifts (No. 49 on the JW Annual in 2007). I might have made this an "Old Gold" feature, but I don't recall it doing very well back then (more like "Old Silver"), and I don't see it going very far now. Solid creative, though. Taylor always does a great job. [ss]
  3. Convectop. Pitch: "Transforms your stovetop into a gourmet-style convection oven cooker." Comments: Amateur hour. The giveaways: Forced rhymes, "revolution," "space age," "be one of the first 500 callers" and a price double the limit for DRTV. [ss]
  5. Cordini. Pitch: "Cord keeper makes unsightly cords disappear." Comments: Installation, shock danger and a problem that is low on the problem scale. Prediction: Bomb. [ss]
  7. Curl Secret. Marketer: Conair. Pitch: "Hair goes in, curls come out." Comments: Hair curling devices appear to be trending, but this one's a lot more expensive than Telebrands' Curlicue (3 pay of $49.99). [ss]
  9. Scrub N Slide. Pitch: "It's never been easier to have soft, smooth and irresistibly touchable skin." Comments: An over-engineered solution in search of a problem. [ss]
  11. Show No Socks. Pitch: "The socks that don't show." Comments: Trying to convince people "peds don't work" is a tall order and makes this a classic 'better than' product. [ss]
  13. Style Bright. Marketer: IdeaVillage. Pitch: The hair lights that "flash and glow wherever you go." Comments: A 'fast fail.' [ss]
  15. Temptooth. Pitch: "Missing a tooth? Replace it yourself." Comments: Truly bizarre! [ss]

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