October 18, 2013


Description: A hair curling wand
Main Pitch: "Instantly transforms all types of hair"
Main Offer: $19.99 for one
Bonus: None
Marketer: Telebrands
Website: www.GetCurlicue.com
Prediction: Unlikely to succeed

Either the sound engineer was on vacation during this shoot, or this is a re-edit of someone else's amateur production. Whatever the case, it needs some serious audio work! Putting that aside ...

Hair curling accessories (e.g. Glamour Curls, 30 Second Styler) have a poor track record in short form (Hampton's Air Curler may prove to be an exception), and few have ever tried a hair styling tool -- most likely because of cost.

My guess is that, as with hair coloring, a brand is needed to overcome the credibility barrier for women in this category. Or perhaps a longer format is required to show women what they need to see in order to believe.

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