October 18, 2013

Jewelry Magic

Description: A jewelry cleaning pad
Main Pitch: "Restore all your jewelry back to brand new in seconds"
Main Offer: $10 for one pad and cleaning solution
Bonus: Double the offer (just pay P&H)
Starring: David Jones
Marketer: Ontel
Producer: Hutton-Miller
Website: www.BuyJewleryMagic.com
Prediction: Unlikely to succeed

This is another case where I have to let DR history be my guide. Despite several attempts -- Allstar's 7 Second Sparkle, Telebrands' Shake and Sparkle, Telebrands' Silver Lightning redux and my personal favorite Spin 'N Sparkle -- no one has been successful at marketing a jewelry cleaning product on DRTV.

That's not to mention at least one other attempt by this producer: Mighty Shine with the late, great Billy Mays. It seems this category is just not short-form friendly.

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