New Name: Scratch 911
Current Marketer: Telebrands
Original Marketer: DTR (Victor Grillo)
Original Hit Year: 2007 (No. 31 on the JW Annual)
Website: www.GetScratch911.com
Prediction: On the fence
The magic of the original product was in the "right before your eyes" eyeglass-repair demo. Insofar as that has been captured, this revival attempt has a shot. I also like that the product comes in a different form than the original as I tend to believe reviving an old item requires a new twist.
Finally, they've also expanded the uses to include modern problems (e.g. scratched phone screens), which can only help. We'll see ...
