December 26, 2013

Plug Purse

Description: A purse with a built-in phone charger
Main Pitch: "Holds enough power to completely recharge your cell phone"
Main Offer: 2 pay of $19.99 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Producer: Kerrmercials
Prediction: Unlikely to succeed

Purses are a tough sell on DRTV. I think that's because the bar is extra high: In order to get a woman to sacrifice fashion, the function of the purse has to be super-compelling. Allstar hit that bar with the Buxton Bag in 2008, but no other company has been able to hit it since.

As for this item, I don't see how taking a purse and adding a phone charger -- something that has been tried many times on DRTV without real success -- will even come close to hitting the bar. The high price won't help matters, either.

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