December 26, 2013

HD Vision Night Vision Wraparounds

Description: Night vision glasses
Main Pitch: "Fit over your existing glasses and dramatically improve seeing at night"
Main Offer: $10 for one pair
Bonus: HD Vision Wraparound Sunglasses (just pay S&H)
Marketer: IdeaVillage
Producer: NexTV
Prediction: Likely to succeed

This is IdeaVillage's answer to Night View (#9 in this Weekly Roundup from June). Despite the paragraph-long brand name, I think it will do well -- especially at retail, where this distributor will surely dominate.

As for the creative, I found the in-car testimonials to be strange. If they were set up in some way -- perhaps as the DR version of Cash Cab? -- they might have worked better. With no explanation, they weren't very credible, and that defeats the whole purpose of testimonials.

Interesting footnote: Night vision glasses were the original bonus for HD Vision Wraparounds when they were launched back in 2008, so five years later IdeaVillage has essentially reversed the pitch.

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