I recently helped launch a new item, so I thought I'd write a quick post about (since I can't review it on the blog).
The item is called "HD Vision Wraparounds," and it's an innovative twist on a proven catalog item: sunglasses that fit over prescription glasses. I think the item is going to be a winner, at least among people who wear glasses, because it solves a big problem: having to lay out $100 or more for prescription glasses. In any case, the twist here is that the lenses are "high definition." That's another name for lenses that block blue light, a style popularized by Joe Sugarman's BluBlockers, AJ Khubani's AmberVision sunglasses and Andy Khubani's HD Vision sunglasses.
These glasses, which are Andy's, seek to capitalize on the HD Vision brand while introducing the fit-over concept to DRTV viewers. And the bonus is even more unique than the product: night vision glasses that fit over prescription glasses.
In any case, you can check out the commercial at www.HDWraparounds.com. It's my project, but don't be afraid to let me know what you really think!
