October 29, 2013

Canterbury Crystal Globes

Description: A plant watering device
Main Pitch: "The hand-crafted glass ornament that waters your plants for you"
Main Offer: $14.95 for two
Bonus: Two more (just pay P&H)
Marketer: Allstar
Producer: Blue Moon Studios
Website: www.CanterburyCrystalGlobes.com
Prediction: On the fence

While not as pretty as Aqua Globes, this product features a significant improvement over the design of that earlier hit -- namely, that it can be re-filled without removing it from the planter. But will it matter? Is the concept itself ready to make a comeback?

Aqua Globes peaked in 2008, so I say it's a bit early for that Phoenix to rise again. "Old Gold" items also have a lousy track record of late -- no matter how long ago they were hits. On the other hand, this certainly fits my main criterion for resurrecting success: It takes an old hit and adds a new twist. I give it a 50/50 shot, which is actually saying a lot these days!

No comments:

Post a Comment