October 29, 2013

Bust Buddy

Description: A bust-shaping device
Main Pitch: "Just squeeze and scoop (?) to fight the droop"
Main Offer: $29.99 for one
Bonus: Carrying case, DVD, Neckline Slimmer
Marketer: Hampton
Website: www.GetBustBuddy.com
Prediction: Bust (I couldn't help it)

It's no mystery why the male-dominated DRTV industry keeps trying breast-enhancement products. At the very least, the shoot is a cheap thrill. (Well, maybe "cheap" is the wrong word.) But I am a bit stumped as to why marketers keep trying products like this one ... or why names like "Bust Buddy" get approved, for that matter.

Believe it or not, there is category history here, and we are heading into third-time-never-the-charm territory. The first two attempts were Easy Curves (you have to see it) and B-Lifted -- the latter a product nearly identical to this one from 2010.

It's curious because, aside from an odd clamshell-like device I remember being somewhat popular in the 70s and early 80s, I have never seen anything to support the idea that this would sell. Maybe I am missing a critical piece of information? I did note that the marketer of B-Lifted (SAS Group) is also the original marketer of Neckline Slimmer, the bonus for this project. Hopefully there is a good back story here ... or front story, as the case may be.

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