September 25, 2013

TV Glasses

Description: Periscope glasses
Main Pitch: "Watch TV in bed without lifting your head"
Main Offer: $10 for one pair
Bonus: 2nd pair (just pay a separate fee)
Marketer: Telebrands
Prediction: Unlikely to succeed

Oh no they didn't! I've been shown these glasses several times, but I've always dismissed them as an absurd novelty. Leave it to Telebrands to test them anyway -- and even contrive problems for the product to solve! Yes, people with injuries that leave them flat on their back will surely want this. But once you sell those five people, then what?

This reminds me of the faceless watch, another novelty item everyone rejected and Telebrands tested anyway. Guess they're willing to take the losses to find that outlier hit (Perfect Polly comes to mind). Then again, it wouldn't be the first time crazy glasses worked on DRTV.

No comments:

Post a Comment