December 27, 2012

Undercover Watch

Description: A faceless watch
Main Pitch:"The watch disguised as a bracelet"
Main Offer: $19.99 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Producer: Sullivan Productions
Prediction: Unlikely to succeed

Is this watch cool? Or dorky? The answer is in the eye of the beholder ... and that's the problem with this project (or any project like it). It's a pure gamble.

Sometimes an item has a strong utilitarian element that enhances or overcomes its design. For example, Allstar's Buxton Bag would not have worked if it were a regular bag. But its ability to hold a ton of stuff in a compact space won the day.

In this case, people have to like this watch's faceless design. The product does not have a reason for being otherwise.

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