Description: An ear-cleaning device for pets
Main Pitch: "The simple, mess-free way to clean your pet's ears"
Main Offer: $14.99 for one with 12 disposable tips
Bonus: Ear-cleaning solution, 12 more tips (just pay S&H)
Marketer: IdeaVillage
Producer: Blue Moon
Website: www.GetEZEars.com
Prediction: On the fence
I'm not sure how big of a problem this is for pet owners, but other pet hygiene items have done well. Examples include Peticure/Pedi Paws (for nails) and Plaque Attack/Plaque Blast (for teeth and gums).
The success of Wax Vac, an ear-cleaning device for humans that appears on my True Top Spenders list for the first half of 2013, may also be an indication there's a market here.
