September 04, 2013

EZ Ears

Description: An ear-cleaning device for pets
Main Pitch: "The simple, mess-free way to clean your pet's ears"
Main Offer: $14.99 for one with 12 disposable tips
Bonus: Ear-cleaning solution, 12 more tips (just pay S&H)
Marketer: IdeaVillage
Producer: Blue Moon
Prediction: On the fence

I'm not sure how big of a problem this is for pet owners, but other pet hygiene items have done well. Examples include Peticure/Pedi Paws (for nails) and Plaque Attack/Plaque Blast (for teeth and gums).

The success of Wax Vac, an ear-cleaning device for humans that appears on my True Top Spenders list for the first half of 2013, may also be an indication there's a market here.

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