September 04, 2013

Everyday Handyman Secrets

Description: A book of DIY tips
Main Pitch: "More than 3,000 handyman hints ... the absolute best secrets to save you time and money"
Main Offer: $10 for one book
Bonus: 2nd copy of the book (just pay a separate fee)
Starring: The ubiquitous Marc Gill
Marketer: Telebrands
Prediction: On the fence

Two books from Telebrands made my True Top Spenders list for the first half of 2013: Who Knew? and Dr. Bader's Pest Cures. Has Telebrands figured out the secret to selling books in short form?

Not every attempt they've made has been successful, though. In fact, a recent project with several similarities to this one (e.g. it also starred a well-known pitchman), doesn't seem to have gone anywhere -- at least, not yet.

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