March 15, 2013

Weekly Round-Up

  1. Rollie. Pitch: "The fast, easy, pan-free way to make perfect eggs every time." Comments: When I watched this spot, all I could think of were one-liners. For example: "Gee, mom must really love us! She made egg turds for breakfast!" Or: Maybe they should have called this EggDini and had Gilbert Godfried do the VO: "It's an omelet on a stick!" Your turn. [ss]
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  3. Milk Magic. Pitch: "The quick and easy to use beverage frother." Comments: Too narrow for DRTV. Besides, you can get an electric solution for the same price at Target. [ss]
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  5. Slick X3. Pitch: "Now you can seal and make any vehicle exterior and interior liquid and dirt repellent" Comments: Cool demos, but this concept has failed repeatedly and for windows there's always Rain-X. Also, this spot uses a variant of my least favorite phrase in DR: "NASA-developed." [ss]
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  7. Ultimate Knee Pillow. Marketer: Simon Wright. Pitch: "Say goodbye to those achey knees and morning backache." Comments: The Contour Knee Pillow was a bona-fide success years ago. More recently, Sobakawa put out a knee pillow, but it's unclear what happened to it. Guess we'll have to wait and see if this idea is 'Old Gold.' [ss]
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  9. Zyppah Rx. Starring: Bob Eubanks. Producer: Greenberg Direct. Pitch: "The safe and efffective treatment for snoring." Comments: Good spot, but this one is rather late to market after Pure Sleep and zQuiet. [ss]

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