March 15, 2013

Vidalia Chop Master

Description: A food chopper
Main Pitch: "Lets you chop a big bunch all at once"
Main Offer: 2 pay of $14.95 for one
Bonus: Dicing blade (just pay P&H), marinating attachment (free)
Marketer: National Express
Prediction: On the fence

Speaking of brand extensions from yesteryear, Vidalia is back! It will be interesting to see if it can revive under a modern brand-to-retail strategy.

I like the item, but I don't like the price point. By the looks of it, there's not much they can do about that, either.

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