March 15, 2013

Gro-Ables

Description: Seed pods
Main Pitch: "Peel, plant, water and watch your seeds grow"
Main Offer: $29.99 for a 12-pod salad garden
Bonus: 6-pod herb garden
Marketer: MiracleGro
Website: www.BuyGroables.com
Prediction: Hit!

This is an innovative idea under a credible brand name. The price is $10 too high for impulse buying, but based on the offer configuration it should be easy to fix that once someone with a little more DRTV experience gets involved.

Wow, we're still in the first quarter, and I've already predicted a hit! Let's hope my prognostication skills in this area are better than last year.

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