March 29, 2013

Citrus Express: Old Gold?

Current/Original Marketer: Emson
Original Hit Year: 1998 (No. 1 on the JW Annual)
Prediction: On the fence

What I like about this product is that there is nothing else that does what it claims to do.

What I don't like about this product is that it really only has two uses. Narrow pitches can be good, but this one may be too narrow.

As for what made it such a big hit last time, all I can do is theorize ... and remind you that it was the 'Golden Age of DR.' A lot of things worked well back then that wouldn't work at all today. (I'm sure media being about one-fifth the price had something to do with it.)

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