March 29, 2013

One Touch Can Opener: Old Gold?

New Name: Tornado Can Opener
Current Marketer: Harvest
Original Hit Year: 2006 (No. 13 on the JW Annual)
Original Marketer: Cricket
Website: www.TornadoCanOpener.com
Prediction: Unlikely to succeed

This DRTV hit was originally marketed as the One Touch Can Opener (a much better name). I think it's probably too soon to bring it back, especially since the original product is still available at major retailers (e.g. Target).

The reason it usually takes a 'Phoenix' a decade to rise again is that the marketplace needs time to forget about the item so that it can seem unique and exciting once again.

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