February 04, 2013

Book Genie

Description: A book rest/tablet holder
Main Pitch: "The comfy, cozy book holder made just for you"
Main Offer: $10 for one with free reading light
Bonus: Double the offer (just pay a separate fee)
Marketer: Telebrands
Website: www.GetBookGenie.com
Prediction: Unlikely to succeed

The problem this product solves is fairly low on the pain scale. The pitch is really about convenience, which is typically insufficient for motivating people off the couch. There are a few attempts at dailing up the need (e.g. mentioning arthritis), but they fall flat.

Another issue is the design of the product: It doesn't look like it works well or has the best shape for the task it is trying to accomplish. The tassle is strange, too. All in all, I think this one is a long shot.

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