February 04, 2013

EZ-Up

Description: A cane-like support device
Main Pitch: "The safe, effective way to help you up and down throughout your day"
Main Offer: $19.95 for one
Bonus: EZ Grabber (just pay P&H)
Marketer: IdeaVillage
Website: www.TryEZUp.com
Prediction: Unlikely to succeed

As much as some people might need this product, it's highly impractical -- especially for those who already use another assistance device. That means the ideal market for this product ends up being people with mobility issues that don't also go around with a cane or walker, and that's a segment of a segment if there ever was one.

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