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- Gym In A Shoe. Marketer: Body By Jake. Pitch: "Turn your walk into a total body transformation." Comments: This is a terrible product idea. It's also disappointing given that it comes from the company that brought us Tower 200, an innovative and credible fitness product that defined a new short-form category (MMA-inspired men's fitness). But there is nothing innovative or credible about this product. [ss]
- HydraQuarium. Marketer: Lenfest/Media Corp. Producer: Paddock Productions. Pitch: "The aquarium that cleans itself." Comments: Written by yours truly. [ss]
- Luma Stylus. Marketer: Spark Innovators. Pitch: "The sleek LED touch-screen tool that works like a finger but handles like a pen." Comments: I am too close to this one to comment. [ss]
- Micro Boom. Marketer: InvenTel. Pitch: "The little bluetooth speaker with big sound." Comments: A me-too project that is very late to follow IdeaVillage's Music Bullet and Boom Cube. [ss]
- Snuggle Wings. Pitch: "Keep them safe and snugly swaddled." Comments: Fails just about every criteria for DRTV -- and it also doesn't help that it looks like a straight jacket for babies! [ss]
- Toasty Tights. Marketer: Telebrands. Pitch: "Plush, fleece lined tights keep you warm and fashionable." Comments: A fast fail (site is down). [ss]
