February 27, 2013

Big Boss Egg Genie

Description: An egg cooker
Main Pitch: "Makes perfect hard boiled, soft boiled or medium boiled eggs every time"
Main Offer: $19.95 for one
Bonus: Bacon Wave (just pay P&H)
Marketer: Emson
Website: www.BuyEggGenie.com
Prediction: N/A

As I mentioned in an earlier post, Emson does more brand extending than any other DRTV firm. The three Bell + Howell items on the True Top Spenders list are a case in point.

This product was last done in 2008 and, if memory serves, it had a decent run. Bringing it back under the Big Boss brand makes a lot of sense, provided retail support is the goal.

Otherwise, I say this one goes the way of EZ Eggs/Egg Gourmet.

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