January 14, 2013

Renu Wrap

Description: Hot & cold foot wraps
Main Pitch: "Surround your feet with soothing heat or therapeutic cooling"
Main Offer: $10 for one pair
Bonus: 2nd pair (just pay P&H)
Marketer: Allstar
Website: www.RenuWrap.com
Prediction: Unlikely to succeed

This Website is already down, so technically this should have appeared in a Weekly Round-Up as another 'fast fail.' But since I started writing about it a few days ago, when the site was still up, I'll finish my thought ...

Mainly, I think this product's design undermines its promise. How can an open-toed foot wrap "surround your feet with ... heat"? Aren't cold toes the biggest complaint people have in the winter? Of course, if these wraps were close-toed, they'd be slippers -- a.k.a. Hot Booties.

The "therapeutic cooling" angle is a little more interesting and unique, and it fits the product better. Perhaps in the summer these will come back as Cool Booties?

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