November 08, 2012

Weekly Round-Up


Hug-A-Lots (Attempt #492)

  1. Detail Doctor. Marketer: IdeaVillage. Pitch: "Restore your car to showroom new, instantly." Comments: A second attempt at Crazy Coat with a new name and straightforward creative approach. [ss]
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  3. Hug-A-Lots. Pitch: "Soft, comfy friends that give lots of hugs." Comments: People are still trying to be the next Pillow Pets, even at this late date. Actually, this one is more trying to be the next CuddleUppets. I actually like the product a lot, but the timing is still wrong. [ss]
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  5. Lock-it Block-it. Pitch: "Burglar proof and child proof your windows." Comments: Fear. Prevention. Amateur hour. [ss]
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  7. MaxiBrush. Marketer: InvenTel. Pitch: "Tame frizz and eliminate static with the ultimate adjustable styling tool." Comments: Neat product, but I know of no hair brush that has performed well on DRTV. Perhaps that's because the category is so crowded at retail. [ss]
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  9. Nasivent. Pitch: "Anti-snoring device that improves nasal breathing." Comments: Looks uncomfortable! However, snoring is one of those weird categories where people will try anything, so who knows? [ss]
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  11. SciRelief. Marketer: Telebrands. Pitch: "Reduces sciatic pressure and makes any chair comfortable." Comments: There's only room for one, and Allstar's Forever Comfy is the one. (Or is the seat pillow category like the head pillow category with room for three at a time?) The claims here also seem risky. [ss]
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  13. Snap Span. Pitch: "Holds and locks bags open." Comments: A (highly) seasonal product that doesn't solve a painful problem. Prediction: Bomb. [ss]

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