November 08, 2012

Heavy Sleeper

Description: A loud alarm clock
Main Pitch: "So loud it's guaranteed to wake you up and get you going"
Main Offer: $10 for one
Bonus: 2nd one (just pay a separate fee)
Starring: The ubiquitous Marc Gill (VO)
Marketer: Telebrands
Producer: Blue Moon Studios
Website: www.HeavySleeperAlarm.com
Prediction: Unlikely to succeed

They missed it: This should have been the Marc Gill Heavy Sleeper alarm clock. I doubt anyone could sleep through an alarm that featured Marc's booming voice! And what a great opportunity to cross-sell customers. "Good morning! Marc Gill here for the ..."

Joking aside, I've tested several alarm clocks over the years, and they always fail. I even tried this positioning once. No-go. My guess is this niche is too small, and the category is crowded with too many other options.

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