August 01, 2012

Weekly Round-Up

  1. Aqua Rug (v2). Marketer: Tristar/Zoom TV Products. Pitch: Pretty much the same as before. Comments: New marketing partner, tighter claims. [ss]
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  3. Dr. Color Chip. Pitch: "The easiest and most effective way to touch-up minor automotive paint chips and road rash." Comments: For some reason, this category attracts a large number of amateurs. I feel like every summer I review a dozen car products from no-name marketers. [ss]
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  5. Kitty Cat Mat. Marketer: Allstar. Pitch: "Innovative new mat keeps litter off your floor." Comments: Love the name, but apparently this one was a 'fast fail.' The site is already down. [ss]
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  7. One Shot Lure. Pitch: "It's like having a professional fishing guide in your tackle box." Comments: After Chum Chamber and Strike 'N Set failed, I added fishing to my list of bad categories for DR. I see nothing here to make me want to reverse that call. [ss]
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  9. Rebound Hair. Marketer: Telebrands. Pitch: "Get thicker, fuller looking hair in just seconds." Comments: In DR, the third time is never the charm -- and this is actually the fourth time (see #4). [ss]
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  11. Swivel Closet. Pitch: "Holds 10 pants in just 10 inches of closet space." Comments: Another site that came down quickly. [ss]

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