Description: A pocket watch
Main Pitch: "Commemorates the Old West in all its glory"
Main Offer: $19.99 for one in silver
Bonus: 2nd one in silver for $12.99
When I don't understand something an experienced DRTV marketer keeps doing, I stop making predictions and start paying closer attention. Such is the case with this project, which marks the third time Telebrands has put out a product with a nostalgia pitch in the last year. The Olde Brooklyn Lantern was the first, and the Grand Victorian Watch was the second.
Actually, this watch looks exactly like the Grand Victorian. It just has a different story attached to it. Is this another internal duel?