Description: A pet bed
Main Pitch: "The comfy, cozy bed that's shaped like a shoe"
Main Offer: 2 pay of $19.95
Bonus: Name kit (just pay P&H)
Prediction: Unlikely to succeed
Cute spot, but Telebrands already tested a similar concept called Pet Cave back in February. I haven't heard much about it since. This version of the idea will be less appealing because you have to like the shoe design. The price tag is also high for an impulse item.