March 05, 2012

Olde Brooklyn Lantern

Description: An LED lantern
Main Pitch: "The lovely look of a fine antique with the power to light up the night"
Main Offer: $19.95 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Producer: Kerrmercials/Paddock Productions
Website: www.OldeBrooklynLantern.com
Prediction: Unlikely to succeed

This product faces the 'segment of a segment' problem. The mass-market segment is the one being tapped by the many LED lanterns on the market. The segment within the segment is people who want their LED lantern to look like an old Brooklyn antique. My guess is that segment is too small to support a DRTV rollout.

As for the commercial, it's similar in many ways to my Life Lantern spot -- so I like it.

73 comments:

  1. What does Brooklyn have to do with it?

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  2. why is it impossible to find out if this lantern uses batteries?

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    1. Good question

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    2. Not impossible, but close to it. Best I can tell, it takes three (3) AAA batteries. I have yet to find a quality anything that runs on three AAA batteries.

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    3. it has a rechargeable battery, plug in lantern, charge it, use it... my guess

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    4. From their website, it takes 2-D batteries

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    5. Two D batteries are needed and are NOT included.

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    6. It is a little confusing. There seems to be two websites offering this lantern.

      The one website says it requires 2 - D Batteries.

      Oldelantern.com offers the second lantern for $6.99 and oldebrooklynlantern.com offers the second lantern for $9.99.

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    7. It says right on their website...USES 2 D Batteries

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    8. It uses 2 D cell batteries and does not put out much light.

      WARNING: My father ordered two of these and they charged his credit card almost $50.00 - BEWARE

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  3. You mean it does'nt run on perpetual motion?

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  4. I was told that it runs on two D-Cell batteries which are not rechargeable.

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  5. The fact that they don't mention batteries should be a red flag.

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    1. on their site it says note requires 2 d batteries not included at bottom of page

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  6. I agree. LED's will hast 100,000 hours, but the batteries will only last several hours. And,if you're like me, they will fail when needed.

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  7. The pictures of the lantern suggest that the base is too small to accommodate D batteries. Too bad.

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    1. Does run on 2 D batteries.

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  8. not helpful on phone at all. beware giving these people your credit card number. some saying they charge much more.

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    1. Thank you for the warning. I had that happen to me on slide out spice racks. "Two for the price...just pay separate processing and handling" Well, the charge came & the $19.99 fee was suddenly $71.00!!! I called & they cut it, so be careful!

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    2. Very true,Cheryl I ordered the deal with boiling the eggs with the shell gone.You break the egg and pour it in a egg shaped plastic.It was junk and it cost 50.oo dollars for two!! So I got screwed too!!!

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    3. Do what I do, I have a Walmart Money Card and it's a preapid card. I put money on it to order stuff from online and As seen on Tv stuff or go to the AS SEEN on TV store in the mall. Better yet Walmart and Walgreens have AS SEEN ON TV sections in their store and they sell these things there.

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    4. Excellent idea! Thank you.

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    5. The are available at Walgreen's Drug Store for $12.99!

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    6. Available at Walgreen's for $12.99!

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  9. Coleman lanterns can still be found. Reliable. Used to use them on camping trips along with their stoves.

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  10. It most likley takes 3 AAA batteries. I have an LED flashlight with 9 LED's and it takes 3 AAA's. I ordered 3 lanterns for camping. Hopefully my bank account will still be there in the morning!

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    1. It takes 2 "D" batteries if people would read the website. Scroll down states it in black and white. I know I won't be buying it. I'd rather a solar lantern that is charged by the sun and works at night with the stored charge from the sun. At least the sun never dies.

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    2. read their website ! it says 2 d batteries

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    3. I bought one that you crank by hand without any batteries works great

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  11. WOW what a joke commercial. Made of "genuine metal", thank god for that. How about a space-age composite. Also the lighting is coming from above in most of the shots. They must of seen the Life Lantern spots and thought they looked to dark. DO NOT BUY, Just laugh!!

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  12. Does anyone know how many lumins it puts out?

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  13. It puts out lumens? Definitely worth the price of admission!

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  14. They do not tell you that they do not have any in stock when you order. I would not order this product from this company. You have to go online after placing your order to find out that your order might not ship until 15 days later and that is a maybe.

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  15. i noticed in the ad they used a flashlight with almost dead batteries. what would that flashlight look like on new batteries and what does the lantern look like on old? show me that comparison and then i might consider. i realize an led is more powerful then an bulb but batteries are batteries and the light will only be good as long as there is a charge.

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  16. I believe the lanterns require 4 D cells.
    That will run a 12-LED light for probably 24-36 continuous hours with sufficient brightness. "IF" you have some decent alkaline batteries. It all depends on how high you set the dimmer.

    As others have said, the commercial really exaggerates the light output. What's new?

    I'd put the total value at about $10-$15, including shipping.
    Remember you need 4 "D" alkaline batteries that will cost you about 6 to 12 dollars.

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  17. Go out and buy outdoor solar lights charge them during the day and bring in at night They will last all night and then put out in the daylight to charge much cheaper and for the price you get much more from those leds

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  18. Go out and buy outdoor solar led lights much cheaper and you get more

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  19. When they don't give you a total price before they get your credit card number, look out!!! Do not give them your credit card number until the price charged is shown and you can save the screen.

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  20. It has to be small. In the commercial the woman takes the package from the mail man and it looks so flat and small compared to the lantern. I guess it has to be assembled? LOLOL Don't buy it!

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  21. major con job here... no doubt that 90% of the people ordering this thing think it will run for 100,000 hours. but the 100,000 refers to how long the LED lights will last; not the batteries. the crooks are clearly and strongly trying to imply that this is how long the lamp will shine without doing anything to it. buyers will realize they've been had when the lights go out after a couple of days.

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  22. It does say right on their home page that it takes 2 "D" Batteries and that they are NOT included!!

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  23. HOW TALL ARE THESE LANTERNS, THEY OFFER TWO PRICES 12.99 AND 19.99. WHEN YOU GO TO ORDER THEM THEY SWITCH THE FREE AROUND TO FREE SHIPPING CHARGES INSTEAD OF FREE LANTERN PRICE (WHICH IS MORE MONEY) AND AS SOMEONE STATED THEY WANT CREDIT CARD INFO UP FRONT AND WHEN YOU CALL IT IS AUTOMATED

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  24. These lanterns sound shady to me.

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  25. This product is clearly meant to dupe senior citizens who don't understand what they are buying. What a piece of crap.

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  26. Big Daddy MuffinJuly 28, 2012 at 8:36 AM

    How can I find out The ligt output? ie; lumens, & watts??

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  27. Just go to an "AS seen on TV" store and look at it. If you like it, buy it for cash and no worries about getting screwed by the telephone person who might be sitting in a prison somewhere working for $1.50 an hour!

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  28. The lamp will be in the dollar stores after not selling after people find out the batteries thing.

    If it sounds too good to be true, it's not.

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  29. I was stupid and ordered two of these things - they are CRAP, save your money. Very cheap low quality and put out NO useable light. worthless product.

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  30. Why do they let these advertisements continue. Hundreds of people get cheated! I learned my lesson the hard way just like many others. Everything I have ever ordered lasts very long. Nothing is ever free and they never tell the whole truth about the items. It always ends up costing you way more than what it is worth. The saying "you get what you pay for" never seems to be wrong. Get smart and don"t buy from these info commercials!

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  31. Do not call or give them your credit card. We thought we were only paying $ 19.95 plus shipping, but the charges that were on our CC was in excess of 92 dollars. Trying to call these people back is impossible. We are on a fixed income !!!!

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  32. I BOUGHT TWO OF THEM AND NEITHER OF THEM WILL LIGHT
    tHEY TAKE TWO "D" BATTERIES

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  33. mine works just fine. and it was pretty much what I expected

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  34. Does any one know if satisfaction is guaranteed? I am not satisfied with these. They said they were sturdy metal, they are quinsy metal, and the battery slot cover is poorly designed. No time or money put into making these, yet if you don’t pay for the fast shipping it takes 8 weeks to get them. Going to check my account to make sure I only got charged what I agreed to pay. Then I am checking the website for return policy. Should of just picked up something of quality at the store. I paid much more then these are worth.

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  35. Those of you who did not realize that these would need batteries are the clueless ones!! This is a "Duhhh!" if there ever was one! Power is needed from some source to produce light, be it batteries or the sun or manual crank, etc. If you don't want to buy batteries, then buy the type of flashlight which you can manually crank. But you have to crank it often! There is no such thing as perpetual motion or power!! (And I am a senior citizen who is not clueless!!)

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  36. Sure about that?

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  37. The Customer Service link says "You satisfaction is guaranteed or simply return it and we'll refund your purchase price less shipping and handling." If they over charge you, call your redit card company and tell them. You don't have to pay overcharges, but do call within 30 days - soon as you get your bill. They will address the problem for you.

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  38. The commercial says it has 9 LEDs, but if you watch closely when they have the dimmer set low, you can see 4 rows of 2 = 8. The 9th one is a indicator light at the bottom near the dimmer switch!

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  39. Why not just go to Walmart? They have a great selection of LED laterns.

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  40. The old brooklyn lanterns are said to be available in stores starting in august according to one site and we're in september now.

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  41. I SEE A LOT OF PEOPLE ASKING - IT TAKES [2] D-BATTERIES.

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  42. I've noticed everyone asking questions about the lantern, but has anyone actually purchased one and used it? Maybe they can tell us if it is any good or not, how bright it gets, how long the batteries last, etc.

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  43. Wow ..I am at a loss how people get deceived ordering online when all the info is at your fingertips these days!! Before buying ANYTHING you should just Google it FIRST and put the words "scam" or "reviews" after it.. So simple these days to catch the frauds with the online info..You will see complaints about the product itself, OR the company's deceiving ways of billing you.. Google brought me here and I will NEVER buy this lantern!

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  44. Mine is working fine since I added kersone .

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  45. I saw these at a "Walgreens" store in the "As Seen on TV" section. Shey seem very cheaply made... yes, it's "real" metal, but it's thinner than sheet metal. It feels cheap, and looks cheap... I'd probably trust "plastic" lanterns more than I would this one. Several stores now have these "As seen on TV" sections, so I would check it out at a store so you can see and feel, rather than going through the hassle of ordering online, and being dissapointed. If you see it at the store, and like it, then by all means, you've made a more educated choice...

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  46. Here's the way it works: The scheme is always in the shipping expense. That is what the product is worth (generously). The listed price is all pure profit! Shipping and handling charge on this product is $6.99 per unit. Actual shipping cost is close to $1.00. Use this rule of thumb whenever you see an "as seen on tv" product.

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  47. This lamp is a joke. Made out of the cheapest tin available. After putting in 2 big "D" Batteries, it barely puts out enough light to see in front of you. They charged me twice for shipping. RIP OFF! STAY CLEAR!!

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  48. One major rip off.. besides the ordering process being messed up we ended up with 5 lanterns instead of the 2 i originally went on to order and out of the 5 only 3 of them actually even worked. They look good on tv but when you actually get them they look like a cheap kids toy.

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  49. The TV commercial I saw on CNN is purposely misleading. It clearly wants the viewer to believe that the lantern will last 100,000 hours, when it's only the LEDs that could possibly last this long. It appeals to the kind of ignorant people who lack any basic common sense. Anyone who actually falls for this kind of obvious commercial garbage probably deserves what they get.

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  50. I'm glad I was able to read reviews here of the product when I had concerns after I logged into their website. I was going to purchase two as gifts for my mother. CHRISTMAS EVE 2011, I purchased an "EMERSON" brand lantern at RiteAid for $5-10. It was reduced for holiday sales. I don't remember the price before the reduction. The "Emerson" lantern works great. It has a modern design but also better features than the "Brooklyn" brand. It has 20 LEDs & uses 4-D batteries and also has an AC adapter; I guess for use outdoors where you have electricity. I was concerned when Olde Brooklyn spec'd 9 LEDs & only 2 D batteries. The light emitted from this "Emerson" lantern is exceptional & also has a dimmer. During a power outage this "Emerson" lantern illuminated a large room with a very bright light. The dimmer is useful. I'll look to see if I can find the "Emerson" brand. I'm not as concerned about price as I am about quality, performance, & concerns I had as soon as I saw the Olde Brooklyn website create a confusing order process.

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  51. I bought one of these at CVS. It takes two D cell batteries. It uses 12 5mm leds that produce a fairly white light with a hint of bluish tint. The light has a diffuser that does a decent job of cutting glare when looking at the diodes. The light has a rheostat that lets you regulate the light output in increments from a low of about 4 lumens, to a high of roughly 55 lumens. I am estimating lumens by comparing to other lanterns of known output that I own, and by using wattage and known values for cheap 5mm leds. The runtime on low should be around 1500 hours (60 days continuously running), though it is just bright enough to not trip over things when walking through a room with night-adjusted eyesight. On low it is not quite as bright as a candle. On high it should run for about 85 hours, and it is easily bright enough to read by or to prepare a meal by. The build quality is pretty poor, so I wouldn't use it for anything outdoors or for hard use, but it works fine to light a small room if the power goes out for an extended period. I paid $10 for mine, and I think it is worth the price as a backup to my better lanterns. It will run for a very long time to just have 2 D cells, and the adjustable output is a nice feature. I think it is probably best used as a night light that can double as an emergency light if the power goes out.

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  52. In Australia they are charging 3 times as much for this crap, $60.00. What a rip off, must think we call came down in the last shower.

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  53. My friend and I were laughing our asses off at this hilarious commercial. As a joke, he ordered one for me...didn't work. So he ordered another one...didn't work. At this point, I'd like to just see one work in person.Peice 'o Crap!

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