Description: An LED lantern
Main Pitch: "The lovely look of a fine antique with the power to light up the night"
Main Offer: $19.95 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Producer: Kerrmercials/Paddock Productions
Website: www.OldeBrooklynLantern.com
Prediction: Unlikely to succeed
This product faces the 'segment of a segment' problem. The mass-market segment is the one being tapped by the many LED lanterns on the market. The segment within the segment is people who want their LED lantern to look like an old Brooklyn antique. My guess is that segment is too small to support a DRTV rollout.
As for the commercial, it's similar in many ways to my Life Lantern spot -- so I like it.
