March 05, 2012

Review: K-9 TheraLight

Description: An infrared light for pets
Main Pitch: "Penetrates the tissue and increases the energy needed to accelerate healing of damaged cells, reduce inflammation and help your dog feel better"
Main Offer: $19.95 for one
Bonus: Glucosamine Tabs
Prediction: N/A

I recently wrote a post (OK, a rant) titled, "How to Predict the Future." This was exactly the sort of campaign that I had in mind. You don't need to be an attorney to know that the promises this commercial is making are high risk. To repeat what I once wrote about a certain energy bracelet: "If this campaign is successful ... I wouldn't spend the money."

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