June 20, 2012

Chilly Comfort

Description: A pillow topper
Main Pitch: "The amazing new pillow pack that transforms your pillow into a chillow"
Main Offer: $14.95 for one
Bonus: 2nd one (just pay P&H)
Marketer: Hampton Direct
Producer: Concepts TV
Website: www.ChillyComfort.com
Prediction: Unlikely to succeed

It seems to me that this product is seasonal at best, a niche market item at worst. For the mass market, having a cool pillow is only important in the dead of summer, and I feel like most people have sufficient air conditioning. That makes this more of a therapeutic item, and I think that market is too small of a niche to support a national DRTV-to-retail rollout.

On a side note, I loved the "Ghost Rider" flaming head effect in this commercial!

1 comment:

  1. This product was already tested in a spot called the Chillo. It achieved your projected results.