June 20, 2012

Pro Seal: Old Gold?

New Name: Caulk Fast
Current Marketer: SAS Group
Original Hit Year: 2008 (No. 39 on the JW Annual)
Original Marketer National Express
Website: www.CaulkFast.com
Prediction: On the fence

I think it's probably too soon to bring this item back, especially since it seems to have been a mediocre hit. That said, I remember seeing the original spot a lot in its heyday, and I know several people who bought the product and swore by it.

1 comment:

  1. The creative refers to 'seal' sealing throughout the commercial, why was this not a success and Flexseal a success?