May 09, 2012

Weekly Round-Up

  1. Baseboard Buddy. Marketer: IdeaVillage. Pitch: "The fast and easy way to clean your baseboards." Comments: Tough category and too narrow of a focus. [ss]
  3. Bounce Back Abs. Pitch: "Get 6-pack abs in just 5 minutes a day." Comments: Yawn. This item had potential to stand out, but they went with the safe and boring pitch we've all heard a gazillion times before. [ss]
  5. C Spray. Pitch: "Vitamin C spray immune system support." Comments: Years ago, I was part of an effort to launch four spray products under the brand NutraMist. One of them was a vitamin C spray. It, like the other three prodcts, flopped. I don't think enough people care about vitamins to embrace a new delivery method. [ss]
  7. Coffee Corral. Marketer: Allstar/Merchant Media. Producer: Blue Moon Studios. Pitch: "Easily find your coffee and make room in your cabinets." Comments: Another attempt to discover if the 'K-cup' trend is big enough to support a DRTV rollout. No indication whether the first attempt was successful, but the site for this re-imagining of Swivel Store is already down. [ss]
  9. EZ Armor. Pitch: "The easiest and most effective way to stop intruders before they get in." Comments: Preparedness is the opposite of impulsiveness. [ss]
  11. Rock Stop Bar. Pitch: "Greatly reduce noise and vibration from your washing machine." Comments: A second attempt to solve the problem Telebrands' Shake Stop went after, apparently with similar results (site is down). [a]

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