Description: A cupcake pan
Main Pitch: "Lets you bake a secret inside every cupcake you make"
Main Offer: $14.95 for a complete set with idea guide
Bonus: 2nd complete set (just pay P&H)
Prediction: Unlikely to succeed
Perfect Cupcake doesn't seem to have gone anywhere, and that was put out by a power team (Allstar and The Schwartz Group) that has had multiple successes in this category. This version is $5 cheaper, but I don't think that will be enough to turn this one into a winner.