February 01, 2012

Review: Stretch Genie

Description: A shoe stretcher
Main Pitch: "The miracle solution that stretches your shoes to the size you need for perfect comfort"
Main Offer: $9.99 for a 4-ounce bottle plus 2 Expanders
Bonus: Double the offer (just pay P&H) plus 2 gel pads
Marketer: Hampton Direct
Producer: Concepts TV
Website: www.StretchGenie.com
Prediction: On the fence

Many marketers choose items based on sales history, but they also take a lot of shots on items with no sales history or with a sales history that isn't reliable for predicting DRTV results. Based on what I've seen from this particular marketer, however, there is always a relevant sales history behin the item, and that helps me answer my biggest question: Is this a real problem?

If people are buying this solution in sufficient numbers to warrant this company shooting and testing a DRTV spot, there must be something to it. That said, the bar for a national TV and retail rollout is quite high these days, and I just can't imagine enough Americans needing this for the campaign to become a major hit.

41 comments:

  1. Let me dissuade you of that opinion. There are LOTS of us out here with bunions, or arthritis, or odd-sized feet. We can't easily find shoes that fit (for less than $300-$400 a pair, anyway). Traditional shoe-stretchers assume that you have long, tapered toes and a certain shape to your foot--but many of us don't. We've just suffered through ill-fitting shoes, ugly shoes, and multiple foot surgeries. A shoe stretcher that works ONLY in the spot where I need it, without assuming the shape/size of the rest of my foot? Something I've been praying for for decades.

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    1. I agree 100% with you. I recently gained a lot of weight bc of a bad surgery. I have a lot of shoes (that match my clothes) that are now too small. Some brand new. This sounds like the Perfect Product for me.
      I just wonder if you have to spray the shoes each time or will once do the job?

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    2. As someone was in the shoe industry for many years- 40+, I do not see how this works as advertised.
      The professional shoe stretchers that you refer to have attachable metal bunion stretchers. These are able to be put in different location to match the spot needed to be stretched. The advertisement states that this product will stretch shoes from a B width to a C or even D width. That is not possible without compromising the integrity of the shoe,that is the construction of the shoe and will weaken leather and stitching.. If shoes are tight all that is possible is to stretch to snug. Do not do this. If the shoe is snug, a shoe stretcher will do the job. A professional cobbler knows how to properly use a shoe stretcher. Put the shoes on and point out the problem spots to the cobbler.

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  2. This product is a complete and utter scam

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    1. What are you basing your opinion on? Have you tried it? What were your results? Just curious. I'm researching consumer comments to make my decision on to buy or not to buy.
      Thank You

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    2. You say it's a scam but you don't say why you feel that way. I am a consumer and I research a product BEFORE I buy it. Money doesn't grow on trees. I've got to agree on the "Get one free". Shipping & handling can run up the price to the point it costs too much to order the product at all. How much mor "shipping" money do they need to throw another of same item in a box?

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    3. You're not getting one "free." That so-called free one is factored into the price. Instead of getting one free, why don't they offer one at half the price? To me that is what makes all these "But wait" offers of a second one "free" a scam.

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    4. I used the product on my shoes yesterday for the first time. Everywhere I sprayed it in my shoes it ate through my shoes and put holes. It was slow acting so I was at work before it happened and I was totally embarassed to look down and have part of my shoes missing. It also turned my feet black. Stay away from this product.

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    5. well, this last review did it for me. i will not be purchasing this product. maybe anonymous's shoes weren't leather, but is it just for leather? thank you anonymous, i can't imagine ruining my shoes, seeing they cost over $100.00. i would have to do something to get a new pair of shoes and that would be such a pain to have to deal with. thank you again.also, anonymous

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  3. I had to stop payment for 29.50 because this telemarketer tricked me into saying one order and then by trickery made it an additional order and I didn't say two orders. Even when you want something they find a way to get you. It's so sad a company can't just do things in an honorable way. So now they have an unhappy person that just wanted there product, but through trickery and con lost a sale and any chance of me ever doing business with them in the future. Pat McCoy, Victoria, Texas

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  4. I just don't see how there is a scientific background for a magic fluid that makes cloth, canvas, leather and pleather all stretch? That really does not make much sense to me.
    So I looked up the ingredients- this is one part rubbing alcohol and two parts water. In a plastic bottle sold to you for $10 each plus shipping.
    What a complete waste of money and resources. That, in and of itself, is a scam. Nobody needs this when they can buy ten times the ingredients at the drugstore for half the price or less. If it works, great. If not, no real loss since rubbing alcohol has so many other uses!
    If it does work, I shouldn't have tossed out those red shoes. I've got rubbing alcohol in the medicine cabinet...

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    1. I have a huge collection of heels that I love but some are tight in the toe area. Even if the spray is bogus the stretchers that will actually fit into a tiny pair of stilettos make it worth it to me. I purchased shoe stretching spray and a "small" shoe stretcher from a shoe repair shop but the stretcher is meant for loafers or flat shoes as if only those types of shoes need adjustment. You can use the alcohol but without the right tools some shoes won't stretch the way you need them to.

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  5. has anybody purchased this produc?
    All I see is talk, no actual use of the product.
    Does it work otr not?

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    1. I purchased it, used it several times on one pair and it didn't do a thing.

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    2. Yes..I did purchase this product and...much to my surprise, it did work!! I have bunions and LOVE to wear very high heels. Unfortunately, most higher end shoe makers don't take bunions into consideration. This product DOES WORK! And, while they say the formula is 'magic', the only two ingredients listed are purified water and isopropyl alcohol!! It did no damage to my shoes, and when used with the shoe stretcher for a few hours or even overnight, it works GREAT ! The shoe stretchers they give you are fabulous, and so are the heel pads. I do recommend this product.

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  6. Unbelievable... rubbing alcohol and water, oh, and snake oil! Want to stretch your shoes in a particular way? How about the old-fashioned way - newspaper or paper towels? They're biodegradable and readily available...probably right on your kitchen table! Then send me the twenty bucks and save on the free shipping!

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    1. does anyone know how to stretch shoes with newspaper or papertowels? Please let me know. Thanks

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    2. how do you stretch a pair of shoes using newspaper or paper towels? If anyone knows please reply.

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  7. I stretch my shoes by filling a ziploc bag with water (but not too full!) I put that into another ziploc bag to prevent leaking, then I put that bag into the shoe (usually the part around the toes is that part that needs stretching for me. Put the shoe into the freezer (careful that the bag of water is resting in the part of the shoe you want to stretch!)
    Leave in freezer overnight. The water will expand when it freezes, therefore gently stretching the shoe. You might need to let the ice melt before you can remove the bag. Repeat as needed.

    I've done this with leather boots and strappy stillettos. I love it! And it costs only the price of ziploc bags and tap water.

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    1. Wow, what a great idea. Thanks for sharing!

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    2. Yes! Awesome. That's genius.

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    3. Sounds like a fantastic idea. I am definitely going to have to give this a try on my stillettos. Thank you. :)

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    4. @ Crane and Whitney--I stretch my shoes in the same manner and it definitely works fine. Also very true that it may take one or two tries.

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  8. I'm a shoe collector and own over a hundred pairs. I'm not a scientist and don't care to understand what's in the ingredients. I bought this, sprayed it on my need heels at the toe area that was tight an uncomfortable, I slipped my foot back in as it suggested and voila, the tightness or cutting in my big toe stopped and my foot actually sits in at natural fall without any pain. This product works and I'm glad I spent the $10 to stretch where it needs it. I will be spraying my other beautiful heels that have been sitting because of issues just like this. Why wouldn't I want to invest in a product that works. After all, I wore my heels even it caused pain but now I can wear them and enjoy them painless.I'm aware of the ice trick but it takes too long and my freezer is full to the maxx, so for those that want something easy, quick and affordable - hey why not, it worked for me.

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  9. This is ingenious if it works! I struggle finding shoes all the time due to my right foot being a half size longer and also a wide width! I am ordering now and ticked I didn't come up with the idea as clearly there is a HUGE market for this product!

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  10. the anonymous "shoe collector" - sounds like she's working for the company! :) not sure if her comment was real - i write copy for a living and that sounded pretty much like an ad.

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    1. I thought the same thing

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    2. It's possible, but there were some typos. Either she's not working for the company, or the company needs to proof-read their ads first.

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  11. If the shoe industry stopped making pointed toe shoes with heels higher each year, women wouldn't end up with bunions and hammer toes and larger size feet. I wore a 5 l/2 for years. Also loved the look high heels gave my legs. Now I am paying the price. I am fortunate to find some mesh tennis shoes I can wear. Bought 4 pair at a time. Oh What we do for vanity.

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    1. Oh, for heaven's sake, please don't target blame at "the shoe industry" for fashionable women's desires to buy impractical shoes. How silly! Actually, to share with you - I'm the flip-side of that, and let me tell you I think many years of lazy-girl flats and sneakers may be the reason I never developed great-looking calves. So the grass is not so green over here in some ways... On the other hand, my forty-year-old feet look like they belong to a teenager - never a flaw in sight and no soreness. Ever.

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  12. It's funny cause I saw this commercial when I was stretching my shoes at home. Just take it to a professional or buy a shoe stretcher. They have ones that stretch specific spots too. The pieces look like a pain in the butt to put in. How can you turn it in to stretch it out? Doesn't look strong enough to stretch my leather shoes either. Don't even get me started with the "specialized formula" spray... Try sites like FootFitter, HeelingTouch, or Footsmart if you need to buy some stretchers.

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    1. Thanks! After multiple surgeries I have to wear a lift in my right shoe. I have a real hard time finding any shoes other lace up styles. When I saw the TV ad I thought the stretchers would be perfect to make room for my lift.The web sites you suggested make a lot more sense.

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  13. You guys are idiots if you ever think this is goin to work. But if you want to spend your money go ahead

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  14. Anyone know how to get it faster than 4 to 6 weeks!? I need it for my wedding shoes and my wedding is in 3 weeks!

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    1. Walgreens carries it in stores

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  15. These ads are called P.I. ads. PER INQUIRY. The shipping charges pay completely for the item(s) and shipping. The item price is split between the broadcaster and the seller.

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  16. Grocery outlet. $8.99!!

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  17. I just bought this at Walmart today for $10. I sprayed it and put the stretchers in. I have two pairs of flats that are kind of tight in the toe-box. But, these shoes were expensive, and I haven't wore them in a couple of years because they fit so tight. So, I sprayed it in one pair really good along the sides of the toe-box, and then I extended the stretchers and slid and pushed them in there. I left them in for a couple of hours. I tried the shoes on and holy crap, they fit perfect now! I am SO excited about this product. One pair of the flats were leather and the other pair are like a vinyl and fabric mix. It worked on both of them. I am VERY happy, especially since I only paid $10 at Walmart.

    So, for me, yes, it worked.

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  18. I got my Stretch Genie at Walmart. I lost a toenail from dancing and needed to stretch my indoor/outdoor jazz shoes. I applied the solution, put the strethcers in and packed it with newspaper to keep the mini stretchers in place. It worked PERFECTLY! Still dancing while my toe heals.

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  19. I tried this product only because I couldn't find my usual Kiwi Select Universal Shoe Stretch locally without going on the internet. Which by the way really is magic and works amazingly well. So anyway, I tried the Stretch Genie on my 100% leather boots. It didn't soak in strerch or anything magical happen:-( What a waist of my $10.00! I guess I wasn't actually expeting a water and alcohol mixture to stretch shoes.Stupid me! So the next day I ordered 2 cans of Kiwi:-)

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