February 01, 2012

Review: Squishy Baff

Description: A bath additive
Main Pitch: "Turn water into a squishy (red, pink, green or blue) goo"
Main Offer: $19.99 for two bath's worth
Bonus: Double the offer free
Website: www.TrySquishyBaff.com
Prediction: Unlikely to succeed

Based on what I know about kids' DRTV (not a lot), this doesn't have the play value (or value, period) to take off. It's more of a novelty.

Now if it were flavored and maybe marketed toward fraternities and sororities ...

1 comment:

  1. This might very well fail as a DRTV product but will be absolutely huge in the retail space.
    Walmart is carrying this in their toy department this spring and we plan on selling this as a clip strip item with our inflatable kid pools this summer at my store.