January 31, 2012

Review: Mr. Lid

Description: Food storage containers
Main Pitch: "The amazing food storage container with the lid attached, so you never lose the lid"
Main Offer: $19.95 for 12 in various sizes
Bonus: 12 more (just pay additional P&H), free deluxe container with condiment cup
Website: www.MrLid.com
Prediction: Unlikely to succeed

This one's an industry 'been there, done that.' Unless something totally new and different comes along, I declare food storage containers to be another dead category (always with the caveat "for now"). This just doesn't strike me as a category that recycles hits. There are too many other options on the market.

The product also felt unoriginal and uninspiring. A hinged lid doesn't seem like anything to get excited about, and the standard "vacuum seal" pitch has less credibility than usual when you see how this works. Even if food storage containers were a good bet these days, I just don't see this one motivating anyone off the couch. About the only thing it has going for it is a decent-size offer.

12 comments:

  1. I think what hooked me during the TV ad was the excited assertion that Mr. Lid containers are "rust resistant." I was sure that rust-resistant plastic only showed up in science fiction programs! I can't count the number of times I've opened the dishwasher only to find all the plastic containers I'd washed just covered in rust!

    For the sarcasm or science impaired: That's because it's not necessary to count to zero. Plastic doesn't rust.

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  2. yes, I found the rust resistant statement amusing. But, they did qualify it, just in case it rusts a little. They say rust resistant not rust proof. You never know. Actually, if you put in something rusty like a nail, could it stain the plastic?

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  3. Yes, I found the rust resistant statement amusing. But, they did qualify it, just in case it rusts a little. They say rust resistant not rust proof. You never know. Actually, if you put in something rusty like a nail, could it stain the plastic?

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  4. The offer is a scam, as you cannot purchase just one set and pay just one shipping charge. They automatically 'double the order' and add some extras and charge a whopping $8 for *each* add on, you don't see this til your charge gets billed. Surprise!!!
    The thing is, I'd use something like this as I find it convenient to have the lid attached. Meh.

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    1. Agreed. The product looks like it solves a common problem with lids and containers, but the way this is marked is just awful. During the purchasing process, you are bombarded with several "upsell" pages that try to sell you additional containers where the "Buy" or "OK" button is large and green and the "No Thanks" button is quite smaller and grayed out. Mind you, there are SEVERAL PAGES of this! To top it off, there is no order recap page to show you what has been ordered. Instead you get a confirmation page that shows you what has been charged! Their tactic is to bait you in with the infomercial, drive the hard upsell with borderline deceptive marketing, then charge your account.

      Confirmation emails only list a non-toll free number to contact customer support and no email option for customer correspondence. Calls to customer service at 8:32AM PST were met with an 8 minute 42 second wait time.

      I commend this company for solving a simple problem with a simple solution as well as manufacturing the product in the USA. However, I give Mr. Lid serious marks down for their purchase process that is inefficient, NAGGING, and misleading. Mr Lid's marketing and purchase process were the deal breakers for me. My order will be returned unopened.

      You had an opportunity to provide a great product, Mr Lid, and you blew it with greedy marketing. Shame.

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    2. Greedy marketing AND non-existent customer service...I'm in the process of consulting the BBB and perhaps the Police Dept in my area for advice! $31.80 for shipping??? No one to answer the phones for me to cancel less than 8 hours later on a Monday morning. No subtotals or continue to payment page. AND astronomical shipping charges...$31.80 for plastics? NOT ACCEPTABLE.

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  5. @anonymous... it would be great for you to actually use the Mr.Lids you purchased and write an honest review. Unlike the other reviews on this post that are from people who appearantly have not purchased the product yet are discrediting its worth. There are so many awful ripoffs out there that good products deserve to be tested and tried and then praised. You, so far, are the only one on this site who has gone through the hassle of ording the product. I want to order Mr.Lids too but am waiting to read an honest review about the quality of the product and if they're worth spending nearly $40 on. So, what do you say? How about you do that for me please? Use them and tell the world if they are worth it. :)

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    1. Well...I bought these and LOVE them. I was actually doing a search engine to find where I could buy some additional sizes when I came upon this blog. I have been using them for almost 5 months now. They hold up well in the dishwasher, have had no problem with cracking when I take them out of the freezer (or any other scenario so far), microwave well AND didn't stain when I stord tomato sauce in them. I like how they store and they actually DO stay closed when dropped (which has happened more than once). The quality reminds me of tupperware. It's hard to tell quality on a commercial but I don't feel they're cheaply made. I bought these because my container drawer was out of control and I was sick of digging for lids. The commercial happened to come on at the right time and I bought them impulsively...but was pleasantly surprised. For the amount of containers I got,it was a great value (especially when you start adding up the amount you're spending at the grocery store on ziploc containers). I give them a thumbs up and would buy them again...but I don't think I will have to for quite some time.

      Tamara

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  6. I just ordered one set for 19.95 plus 7.95 s&h from Mr Lid official website. I followed order instructions exactly.
    I expected to be billed $19.95 for first set plus $7.95 s&h plus $7.95 for second FREE set.
    There was no page to review my order before it was placed so I could see what I was going to be charged, it just went straight through.
    When I saw bill they charged me $39.95 for the set, they charged a further $39.95 for the set that was supposed to be FREE plus $31.80 for shipping, a total of $111.70
    There was link on the order confirmation email to review order or change it, just a phone number. Pointless phoning looking at Vbbare's comment so I have written a letter. Let's wait and see !!

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    1. The sight was a little confusing - I bet you actually ordered 2 sets with 2 free sets. That's what happened to me. I called and spoke to someone who took care of the problem quickly. I thought I was verifying the order on the 2nd page when I was actually ordering another set.

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  7. Seems like it could be a good product, but the marketing practices are absolutely deplorable. The site prompts you to enter your credit card information first. The first deception is that they try to trick to to enroll in "bill to text" and then they default to ordering more than one set. Also the shipping and handling charges are very high when compared to the base cost. Even if the product is great, the website was created by people with a complete lack of integrity.

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  8. What e-commerce site doesn't let you view a total of what is in your shopping care before placing an order? Well, none except the ones that are deceptive. Mr. Lid falls into the deceptive category. I predict that it will be shut down in time due to the barrage of complaints headed their way. Could be a good product, but the website betrays a company lacking integrity.

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