Description: A liquid rubber spray
Main Pitch: "Stop those leaks and drafts for good"
Main Offer: $10 for one can
Bonus: 2nd can (just pay P&H)
Website: www.MightySealer.com
Prediction: On the fence
This one is second to market behind Phil Swift's Flex Seal, which was No. 2 on my summer True Top 50 and has a huge head start. However, given that it is relatively close in timing, it may have a nice run riding the coattails of that lead campaign.
Positive side note: I loved the scuba diver magic demo in this spot. Very clever.
Negative side note: I heard yet another use of the outdated phrase "space age"(!)
