December 22, 2011

Review: Mizu Pillow

Description: A pillow with a water core
Main Pitch: "Simply fill with water to find your customized comfort level"
Main Offer: $19.99 for one
Bonus: Pillow case
Marketer: National Express
Website: www.MizuPillow.com
Prediction: On the fence

If there weren't so many DRTV pillows already on the market, I would probably have declared this one 'likely to succeed.' Otherwise, the item and the pitch seem to fit the mold of what works in this category.

No comments:

Post a Comment