Description: A car wax alternative
Pitch: "Shines, seals & protects your car's paint in just one easy step"
Offer: $19.99 for the bottle & 2 microfiber towels with free shipping
Bonus: Double the offer (just pay a separate fee)
Marketer: Ontel
Rank: No. 8*
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This product was originally tested under the name Armor Tech (or Auto Armor) about this time last year.
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* DRMetrix Weekly Top 40, Short Form Week 18 (Source: AdSphere)
Description: A battery-powered pump
Pitch: "Transfer gas, water and more without the mess"
Offer: $19.99 for one with free shipping
Bonus: 2nd one (just pay a separate fee)
Marketer: Ontel
Rank: No. 19*
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This project was originally tested in September of 2017 under the name "Pump Perfect." It was tested again (under this name) in March of 2018 for $39.99.
It seems the project has finally found its success formula.
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* DRMetrix Weekly Top 40, Short Form Week 18 (Source: AdSphere)
Description: A egg cooker & desheller
Pitch: "Perfectly cooked eggs come out – already deshelled and ready to enjoy"
Offer: $19.99 for one with free shipping
Bonus: None
Marketer: Emson/Paragon
Producer: Paddock
Rank: No. 28*
Visit Website
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* DRMetrix Weekly Top 40, Short Form Week 18 (Source: AdSphere)
In a new press release cheekily titled, "17.9 Billion Reasons Consumer-Response TV Advertising is Here to Stay," DRMetrix CEO Joseph Gray has revealed updated figures from his AdSphere 5 x 5 Industry Study.
According to the release, "$17.9 billion of national ad spending last year went to TV commercials that ask consumers to take action, such as by visiting a website or going to an app store."
Gray explains:
“Last year was another year of growth for the industry. That said, we’re definitely seeing an overall decline in recent weeks due to Covid-19. While we expect to see a downturn overall in advertising expenditures for 2020, we are seeing sectors of the industry actually increasing spend during this time.
“To help measure more recent impacts to the industry, we have created a television frequency tracking page on our website to provide insights on which sectors of the industry are increasing/decreasing frequency on national television.”
You can read the complete release here, download a free copy of the updated report here and visit the coronavirus impact tracker here.
Arwen Saxon, the voice of countless DRTV hits over the years, is now offering her services for hire.
Formerly of Sullivan Productions, Arwen is a highly talented voice-over artist, producer and writer. A few of the well-known hits she helped create include: DermaSuction, Swivel Sweeper, H2O X5 Steam Mop and Hurricane 360 Spin Mop.
Arwen was already a well-established pro when I first showed up on her set as a wet-behind-the-ears DRTV novice. In fact, she has more than 30 years in the business and her company, NuVizions Media, will celebrate its 20th anniversary April 20. The company's services include "broadcast quality voice overs for DRTV, commercials, industrial and educational videos."
If you are looking to work with one of the industry's top talents, I strongly recommend you visit the NuVisions website and give Arwen a call.
